The objectives of the Association shall be:
(a) To promote harmony and cordial business relations and to establish a more common ground for better understanding among claims personnel;
(b) To facilitate the exchange of information and ideas on subjects of common interest;
(c) To assist each member to render his/her company better and more valuable services;
(d) To improve the public image of the insurance industry through the promotion of prompt and fair settlement of meritorious claims;
(e) To discourage and expose dishonest, unscrupulous and unethical practices in the handling of claims and litigation; and
(f) To promote a high standard of ethics and dignity of the profession.